Joanne TanPersonal Background

Joanne Tan has lived in Lafayette for 20 years.  She is a proud mother of two teenage sons.  In addition to English, she can speak and write Mandarin Chinese.

Before Lafayette, she lived in San Francisco, where she earned her law degree; New York, where she worked in a large law firm as a bilingual legal assistant; and Boston where she attended Brandeis University with a full scholarship. Joanne also has MBA business training (accounting, marketing, corporate behavior, etc), and architectural design training (floor planning, architectural drawing, in/exterior, CAD). She also paints oil paintings. She is publishing her poems by the end of this year. As an Image Branding Consultant, as her right-brain child, she advises her clients, with her insights of the market’s point of view, what are the winning portraits and video footages, in order to help her clients succeed with branding on the internet, social media, and websites. Her left-brain child is her photographic and visual art.  “My heart, soul, and passion are with my art,” said Joanne. “Turning images into poem and art” is her ultimate satisfaction, for “true art lives forever” is Joanne Tan’s motto.

In addition to her passion for photography and art, and for helping her clients establishing successful branding by images, Joanne enjoys going to the opera, symphony, museums, plein air oil painting, creative and poetry writing, traveling, and worshipping God in various ways.  She also enjoys the outdoors sports such as backpacking, skiing, and camping.


Photography  |  Fine Art  |  Portrait  |  Event

Three Trees in Sunset water fall, Bottom of the Fall & rainbow, 1 Water fall, Mt. Lassen, 2

Photographic Services


This is Joanne Tan’s photography: art and poetry that endures the test of time. As a talented painter and poet, Joanne Tan gives that quality of art and poetry to portraiture that are more than images, but photographic artwork that will grace above mantel places, in family rooms, bedrooms, or offices, to be cherished day after day.

Joanne Tan captures the uniqueness bestowed upon each individual, taken either outdoors or in her studio with professional lighting and backdrops.  Joanne’s portrait photography aims to capture not just smiles, but a person’s soul with each twinkle in the eye and various fleeting facial expressions. More than just taking pictures, Joanne is intuitively gifted in spotting an individual’s unique sparkle, nuanced expression, and silent body language for people of all ages, couples, families, children, newborns, pets. In one’s own wholesome and truthful state the beauty in everyone shines. Natural, spontaneous, and unique – these elements are the signature of the soul. “There is poetry in everyone’s face. With the right background, indoors or outdoors, and proper lighting, we add the right melody or harmony to the centerpiece, which is the subject in the portrait.”

LinkedIn Portraits

In addition to individual and family portraits that are both artistic and poetic, Joanne also helps individuals with their images on LinkedIn.  Her clients for LinkedIn portraits are highly satisfied. “Joanne can bring out the light, soul, and the best in each person in her photos!”

Joanne is also the portrait photographer for members in her local church.


Joanne is a recognized event photographer and is often retained by large regional community organizations for special events attended by thousands of people. She recently photographed opening ceremony at the Black Hawk Auto Museum’s “Spirit of the Old West”, gala for Danville d’Elegance, and a number of corporate events. Her skills have been highly praised by her clients, such as the CEO of Danville Chamber of Commerce, and the Chairman of San Ramon Chamber of Commerce.  Joanne’s family event photos were also highly regarded, one of whom stated:

“Joanne came to me through others who knew her and stated that she is an excellent photographer and very easy to work with.  I have seen this in spades as I had to have her assistance long distance [I live 475 miles from Walnut Creek].  We established what was needed for my mother’s 100th birthday party through emails and telephone calls occasionally.  When all was said and done the results were exemplary.  My mother looks fantastic, the pictures were well placed and I could not ask for more assistance.  She even went to the Stanley Dollar Mansion three times, once before the party and once after the party plus, of course, the day of the party so that we could have the pictures that made this entire day well documented.

I recommend Joanne Tan without reservation to anyone who has need of her photographic services.
Sincerely,  Kile F. Nightingale, Ed. Spec.”


Joanne Tan’s commercial photography has won praises by her increasing number of commercial clients for projects large and small, such as BMW, Fiat, Chrysler, and Honda dealers’ architectural and display photos, luxury cars at the Black Hawk Auto Museum, mural artists for museum exhibits, educational projects, nail products, etc. Her philosophy of turning images into poem and art has contributed to the outstanding quality and powerful artistic appeal of her photos, that help promote businesses’ success.

Fine Art & Nature Photography, Poetry

Joanne Tan’s landscape and nature photographs have been displayed by both Bank of the West and the Citibank branches in Lafayette. A number of Bay Area stores also sell her landscape photos, photos on canvas, and her photo greeting cards.  Her patrons include private collectors as well as businesses, offices, and restaurants.  In her upcoming book “True Art Lives Forever”, a compilation of her photos and poems, Joanne is celebrating both creation’s grandeur and nature’s exquisite and ordinary details.

The newly elected US Congressman from her California District, Mark DeSaulnier, bought and took her photographic art “Mt. Diablo under a Glorious Sky” to his new office in Washington D.C.

Both landscape photos and portraits by Joanne have won awards at professional photographers’ competitions.

Joanne’s gorgeous landscape prints and canvases have brought beatify to many homes and offices.  They can be ordered on her website’s “Prints & Canvases” section.

Oil Paintings  |  Design

Opera House Ceiling, B&W Eiffel Tower from Arc De Triamph - B&W Rodin House Rear  View, B&W

Joanne’s oil paintings are displayed for sale in local art galleries and stores. They can also be ordered on her website.  She takes lessons from famous landscape and cityscape artists such as Bryan Mark Taylor.  In addition to her art for beautifying homes and offices, and her photographic services for portraits and events, Joanne Tan is also a trained and talented designer, with a knack for floor-planning and color coordination. Joanne thrives on thinking out of the box in providing clients with many different versions for designing living spaces at the initial stage of planning a house’s creation or transformation. Her outstanding sense of harmony is further enhanced with her knowledge of Feng Shui.  Joanne is also a superb color consultant for painting houses’ interior and exterior.  Her love for color and harmony is evident in her oil paintings.

With an innate love for art and a passion for bringing each unique design project to life, Joanne works with every client in order to gain a full understanding of their artistic and practical needs. She is committed to creating living spaces that they will view as harmonious, balanced, comfortable and serene settings. She oversees design, floor planning, interior design, customer service and marketing initiatives, and she handles correspondence with all contractors and manages remodeling. Joanne is enthusiastic about utilizing energy efficient and eco-friendly materials, and she is a two time recipient of the Green Award, granted by The City of Lafayette in 2007 and 2008.

Joanne was an active volunteer in a number of worthy causes.   She volunteered in many positions such as: Council Member for a church for four years, Holy Planet Task Force Leader, assistant Boy Scout master, and a venture crew leader. She was the managing director for high adventurer training programs at the Mount Diablo Silverado Council of Boy Scouts America for 4 years, training scout masters and venture crew leaders.